Idents responding to voice

Proud Creative, working for Welsh broadcaster S4/C have created some of the most stunning videos I’ve posted on this site. I was immediately impressed by the “invisible patriotism” of the Welsh people that they captured in their earlier idents for them, and everyone was mesmerised by the infinite loop that filled S4/C’s on-air down time.

Now though it’s time for something new from Proud and S4/C, something technically very tricky and something thats a world first. Basically they have shot some new idents on film, but with some computer wizardry from Minivegas and some custom designed audio reactive software they are able to create “realtime rendering of live action elements”. Which means the continuity announcers voice actually effects what is on screen, similar to what BBC Four used to do, but on a whole new level.

Watch the videos above in order for the best experience, as they give an explanation as to what is going on, and start thinking about the endless possibilities S4/C have to expand this series.



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